Sacha Baron Cohen Revives Ali G for New Movie 'Who Iz I?' This October

The project, which marks Cohen's feature directorial debut, was officially announced by Amazon MGM Studios, according to The Hollywood Reporter. The star also confirmed the news on his Instagram account, posting a video fully in character.

What is the new Ali G movie about?

Plot details for the new film have not yet been shared. The movie has been in secret development for several years, with Cohen reportedly shooting it on and off in various cities. The character, Alistair Leslie 'Ali G' Graham, is a satirical hip-hop journalist known for his exaggerated London street slang and unscripted interviews with public figures who are not in on the joke.

When and how was the movie announced?

Cohen announced the film's release date in a video posted to his Instagram on Wednesday, speaking in Ali G's signature dialect. "Dey haz finally made a documentary about me," he wrote in the caption, adding, "'Ali G: Who Iz I?' Cominatcha on 10.23 wotever dat means."

Word of the secret project began trickling out in recent weeks, seemingly confirmed when Cohen appeared in character as Ali G at the 2026 Wimbledon finals earlier this month. In a social media video from the event, the character remarked that tennis "is like a crap version of ping-pong."

What is Ali G's history?

The character later headlined his own sketch series, Da Ali G Show, which aired in the U.K. in 2000 and later in the U.S. on HBO. Ali G is famous for his bewildering interviews with figures like Donald Trump, Noam Chomsky, and Newt Gingrich.

Da Ali G Show also introduced Cohen's other famous characters, Borat and Brüno, who went on to star in their own successful feature films.

What's next for the film?

Amazon MGM Studios will handle the distribution.

Sources

• Amazon MGM Studios