Brunello Cucinelli Docufilm ‘The Gracious Visionary’ Secures International Sales Ahead of U.S. Release
Giuseppe Tornatore’s film about the Italian fashion mogul has been sold across Europe, Asia, and the Middle East, with a North American release set for July 24.
“The elegant film stars “Love & Gelato” breakout Saul Nanni as a younger version of Cucinelli and features a score by Oscar-winning composer Nicola Piovani (“Life Is Beautiful”).”
- Director
- Giuseppe Tornatore
- Starring
- Brunello Cucinelli, Saul Nanni
- Release
- 2025
- Genre
- Documentary, Drama
- Where to Watch
- Theaters (International)
The docufilm Brunello: The Gracious Visionary has secured international sales deals across three continents ahead of its North American debut, according to Variety. The film from Oscar-winning director Giuseppe Tornatore profiles Italian fashion designer Brunello Cucinelli.
Sales company Twenty-Nine Palms Entertainment has closed deals for the film’s release across Europe, Asia, and the Middle East.
What is the film about?
The documentary-drama chronicles Cucinelli's journey from a farmer's son to the creative director and executive chairman of a global luxury lifestyle brand with a market capitalization of more than $7.8 billion. It interweaves documentary and reenacted components to depict how his philosophy of "humanistic capitalism" was shaped. The film stars Saul Nanni as a younger version of Cucinelli and features a score by Oscar-winning composer Nicola Piovani.
Where has it been sold?
Twenty-Nine Palms has sold the title to distributors in over a dozen territories. Key sales include Autumn Sun Films for Hong Kong, Destiny Films for France, Long Ride for Japan, MindJazz Pictures for Germany and Austria, Palace Entertainment for Australia and New Zealand, and PVR Inox Pictures for India. The film also secured global airline distribution via Terry Steiner International.
The film is produced by Brunello Cucinelli S.p.A. and MasiFilm in collaboration with RAI Cinema.
Frequently Asked Questions
Who is Brunello Cucinelli?
Brunello Cucinelli is an Italian fashion designer and entrepreneur, often called the "King of Cashmere." He founded his luxury brand in 1978, known for its ethically produced, high-quality cashmere. The docufilm explores his rise from humble beginnings and his commitment to what he calls "humanistic capitalism."
Who directed the docufilm?
The film was directed by Giuseppe Tornatore, the Oscar-winning Italian filmmaker.
Is the film only a documentary?
No, Brunello: The Gracious Visionary is described as a docufilm. It interweaves traditional documentary elements with dramatized reenactments. Actor Saul Nanni portrays a younger version of Brunello Cucinelli in these narrative segments.
Where was the film shot?
The docufilm was shot in Umbria, Italy, the region where Brunello Cucinelli was born and where his company is headquartered. It showcases the Italian craftsmanship and the village of Solomeo, which Cucinelli has renovated.
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